INSTA UPDATES If you’re as glued to your phone as we are, you’ve probably noticed that Instagram (yes, Mr. Mosseri, we’re looking at you 👀) has been a busy boy lately, dropping a bunch of shiny new features. Honestly, it’s hard to keep up with all the updates, but don’t worry – we’ve got you […]
Brace Yourself for More Instagram Updates Read More »
INFLUENCERS v INFLUENZAS It seems like everyone is an influencer these days – and the bar is often immeasurably lowwwww (which is why we coin the worst, ‘influenzers’). With the rise of ‘everyone is an influencer’, the social media audience has equally responded by becoming much more discerning and cynical in this space. If it
The Downfall of the Influenzer… Read More »
If that statement sounds like I’ve turned into an unbearable bossy britches, then let me explain. Put simply, you wouldn’t feed a Mogwai after midnight… would you? As much as I have trouble saying ‘no’ to calls for help, when those plaintive pleas happen in November and December alarm bells ring.. Managing a digital agency
Do you feel relaxed after the school holidays? Or have you started 2023 with half a tank? Desmond Tutu once wisely said “there is only one way to eat an elephant: a bite at a time.” What he meant by this is that we should take the big things that life throws at us gradually
The Hustle of an Entrepreneur: Eating the Elephant Read More »
Well, brace yourself, parents, because the summer school holidays are in full swing. After we’ve all recovered from the shock that Christmas is done and there’s still a full month of holidays ahead, we need to compose ourselves and consider how to manage (or try to manage) our teens on devices. I call it the
Managing Teens on Devices: The Holiday Tech Wars Read More »
To help guide other Gen Xers through the millennial jungle, I’ve prepared some tips and tricks after 15 years of working with this extraordinary, yet sometimes boggling generation. It was literally by accident that I ended up with a crew of clever millennials in my charge. I think it’s both the stage my agency is
A Gen Xers guide to working with Millennials Read More »
Thinking about what to post on social media as a brand is exhausting… and never ending.So, when something big happens globally, many brands think it makes sense to make that easy jump on to the content creation train as it whooshes by. The death of Queen Elizabeth II last week meant that social media was
Social media tributes: brands beware Read More »
When social media is your job, there is an expectation to be “always on”. As the pandemic rolls on into its third year, the digital industry as a whole is changing its perception of this 24/7 approach – as are we. It can often mean we are ‘THAT’ person in our friendship group, and it
R U OK Day? Social media managers and mental health… Read More »
Ahh that (digital) age-old-question on whether you can use that photo or not. Believe it or not, it’s always been VERY VERY clear… but it did mean you would have to trawl through the mire of Instagram’s T&Cs. But now it’s become downright dangerous to use someone else’s creative content. Instagram is changing, constantly, and
Is it RIGHT to use other peoples images on your Instagram? Copyright. Read More »
Just kidding – but we have great social media marketing intel and all the inner workings of Dark Horse HQ to keep you entertained. C’mon, what are you waiting for?
