Dark Horse Agency

Let’s debunk some common social media myths…

Nicole — Thu, 07 Nov 2024 07:33:51 +0000

SOCIAL MEDIA MYTHS We’re putting on our very best detective hats to bust some of the most common social media myths floating around. And yes, there’s quite a few. So just remember to always listen to your resident social media experts (that’s us!) who spend most of our time with our noses buried deep in […]

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Brace Yourself for More Instagram Updates

Nicole — Thu, 10 Oct 2024 03:39:42 +0000

INSTA UPDATES If you’re as glued to your phone as we are, you’ve probably noticed that Instagram (yes, Mr. Mosseri, we’re looking at you 👀) has been a busy boy lately, dropping a bunch of shiny new features. Honestly, it’s hard to keep up with all the updates, but don’t worry – we’ve got you […]

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The Downfall of the Influenzer…

Nicole — Thu, 05 Sep 2024 07:21:00 +0000

INFLUENCERS v INFLUENZAS It seems like everyone is an influencer these days – and the bar is often immeasurably lowwwww (which is why we coin the worst, ‘influenzers’). With the rise of ‘everyone is an influencer’, the social media audience has equally responded by becoming much more discerning and cynical in this space. If it […]

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Putting the ‘NO’ in November – why we don’t onboard new clients in November or December . . . and why you shouldn’t either.

Nic. — Fri, 01 Dec 2023 04:27:50 +0000

If that statement sounds like I’ve turned into an unbearable bossy britches, then let me explain. Put simply, you wouldn’t feed a Mogwai after midnight… would you? As much as I have trouble saying ‘no’ to calls for help, when those plaintive pleas happen in November and December alarm bells ring.. Managing a digital agency […]

The post Putting the ‘NO’ in November – why we don’t onboard new clients in November or December . . . and why you shouldn’t either. first appeared on Dark Horse Agency.

Should I “let” my staff create a strong personal brand on social media?

Nic. — Thu, 19 Oct 2023 04:27:02 +0000

The post Should I “let” my staff create a strong personal brand on social media? first appeared on Dark Horse Agency.

The Hustle of an Entrepreneur: Eating the Elephant

Nic. — Fri, 24 Feb 2023 04:28:29 +0000

Do you feel relaxed after the school holidays? Or have you started 2023 with half a tank? Desmond Tutu once wisely said “there is only one way to eat an elephant: a bite at a time.” What he meant by this is that we should take the big things that life throws at us gradually […]

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Managing Teens on Devices: The Holiday Tech Wars

Dojo Web Group — Tue, 24 Jan 2023 03:37:22 +0000

Well, brace yourself, parents, because the summer school holidays are in full swing. After we’ve all recovered from the shock that Christmas is done and there’s still a full month of holidays ahead, we need to compose ourselves and consider how to manage (or try to manage) our teens on devices. I call it the […]

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A Gen Xers guide to working with Millennials

Nic. — Sat, 24 Dec 2022 03:39:19 +0000

To help guide other Gen Xers through the millennial jungle, I’ve prepared some tips and tricks after 15 years of working with this extraordinary, yet sometimes boggling generation. It was literally by accident that I ended up with a crew of clever millennials in my charge. I think it’s both the stage my agency is […]

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Social media tributes: brands beware

Nic. — Thu, 24 Nov 2022 02:29:36 +0000

Thinking about what to post on social media as a brand is exhausting… and never ending.So, when something big happens globally, many brands think it makes sense to make that easy jump on to the content creation train as it whooshes by. The death of Queen Elizabeth II last week meant that social media was […]

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R U OK Day? Social media managers and mental health…

Dojo Web Group — Fri, 04 Nov 2022 03:39:42 +0000

When social media is your job, there is an expectation to be “always on”. As the pandemic rolls on into its third year, the digital industry as a whole is changing its perception of this 24/7 approach – as are we. It can often mean we are ‘THAT’ person in our friendship group, and it […]

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